About the project

The Mr. Mac Appreciation Society was born after Kate moved into and ​fell in love with Fitzroy in 2022.

Standing on her apartment balcony, she looked out to see the ​MacRobertson’s name tiled to the front of surrounding buildings. One ​internet search and she was hooked.

The purpose of the project is to amplify the history of Macpherson ​Robertson, his entrepreneurship, his influence on Australia and the ​footprints that remain in Melbourne, Victoria.

Through art, the project aims to celebrate this pocket of Fitzroy’s ​history - ensuring that as it’s landscape changes, the contribution of ​MacPherson Roberston is not forgotten.